HUMAN INSIGHTS
CONFERENCE
2024
29-30 August 2024 • The Hilton, Sydney
Interactive Sessions
This year we have a new, interactive afternoon on Day 1 with workshops and roundtables that deep-dive into some of the most critical topics in market research and insights right now.
You get to choose from one of the following Interactive Sessions!
UX Workshop
Usability Testing Demystified: How It Fits into the UX Research Landscape
Nina Jennings
User Research & Innovation Leader,
Google
Digital experiences are becoming the new norm, understanding user experience research is no longer a luxury, but a necessity for market researchers. This workshop will not only shed light on the role of usability testing within the broader UX research landscape, but also equip you with the knowledge to confidently navigate the usability testing space. Learn how usability testing, with its unique strengths, can be combined with other research methods to create intuitive, user-friendly products. By attending this session, you'll add a powerful tool to your market research arsenal, enabling you to stay ahead of the curve and inject user-focused insights into your work.
Privacy Workshop
Mastering Data Privacy: Principles, Practices, and Tools
Richard Harris
Data Privacy Consultant & Trainer
In this workshop, participants will delve into the evolving
landscape of personal and sensitive data definitions, understand the 9
key principles of privacy, learn how to apply these principles through
data flow mapping, and explore practical tools such as Privacy Impact
Assessments, data retention policies, and security measures to reduce
risk and ensure compliance.
Artificial Intelligence Forum
Practical Tips on Applying AI at All Stages of a Research Project
Attendees will be provided with a top-to-tail understanding of how AI
can be deployed throughout a research program’s life. Incudes practical
tips on how to setup a project from the outset so AI tools can be used,
from AI in quant analysis to qual synthesis, with real-life case studies
from agency-and client-side alike.
Current and evolving application of AI in organisations
Justine Clements
Consumer Insights Manager - Samsung Electronics Australia
AI-Ready Research: Crafting Discussion Guides for Optimal AI Analysis
Paul Kingsley-Smith
Commercial Director - Qualzy
Leveraging AI for Continuous Insights in Qualitative Research
Brandon Di Bartolo
Head of Product - Askable
Giving Researchers Superpowers: Applying AI to Quantitative Research
T Guthrie
Ceo & Co-founder - WhyHive
Matt Cohen
Co-founder - WhyHive
Roundtable Discussions
Navigating the Future: Core Industry Issues in the Human Insights Industry
This roundtable discussion session is a facilitated forum where participants can delve into core industry issues. Structured as a series of focused discussions, each table will be dedicated to a specific topic, allowing for in-depth conversations and knowledge exchange.
TOPICS:
Qualitative research at scale +
- Dive into a discussion on Qual at scale; what it is and how do we do it?
- Is it still qual?
- Do our clients need it?
- How do we analyse it?
- What is important to keep in mind?
The role of AI in Qual research +
- What is the role of AI in Qual research? Let’s discuss how we can use AI in Qual projects - whether delivering productivity gains or providing new and innovative options – how does AI fit into the Qual research landscape? What is the emerging picture?
Creating more inclusive research +
- How can we make research more inclusive? Explore the evolving needs of our diverse population and what we can do to ensure all populations are included – from both a sampling and experience inclusivity perspective.
The diversity of diversity +
- What does diversity mean in research? Explore what diversity means, and how the intersectionality of different cohorts can impact research approaches.
Communicating Insights +
- How can we improve the communication of insights? Let’s explore what’s working and what isn’t when delivering insights across different stakeholder groups.
Career Growth in research and insights +
- Discuss the important topic of researcher’s career growth. How do individuals unlock career growth and how to enable it in others?
Client Perspectives - Considerations for managing tracking programs +
- Let’s talk tracking - share your experiences, and hear from others. This will be a free flowing discussion of the current state of play.
- Potential topics include:
- What is the role of tracking in a research program?
- What’s working and what’s not working?
- Different operating models?
- How to move from insight to action?
In-house research – when to and when not to +
- Focusing on client-side organisations, let’s discuss considerations for when to run projects in house and when to collaborate or outsource. How do we set ourselves up for success? What are useful tools and resources?
Navigating the challenges of data quality +
- Let’s discuss navigating the challenges of data quality. The discussion will cover expectations, audiences and sources, tools to mitigate fraud and providing feedback.
Synthetic Data +
- How can we assess synthetic data and when to use it?
The Future of Tracking +
- Join in a discussion around tech, new and emerging competitors, agency needs, what brand equity in the current environment.
Researching sensitive topics +
- How can we support our research teams who work with difficult and emotional subjects, such as trauma or loss? Join the discussion and share your experiences and strategies.
The value of cultural trends and foresight +
- Let’s discuss how can we demonstrate the actionable value of cultural trends and foresight?
- What is its role in enabling companies to take more competitive marketing decisions?
- How to encourage internal stakeholders to treat cultural insight as evidence?
Behavioural Change +
- More info on this roundtable coming soon.
Surprise me! (you pick for me) +
- We'll surprise you!
But spaces are limited so you will need to register for your chosen session asap.
Once you have purchased your ticket to Conference, you will receive an email with login details for our event app. Please follow the instructions to download the app and log in, then simply explore the options via the 'Interactive Sessions Selection' icon, make your choice and hit 'submit'.
All content and program details are correct at time of publication. The Research Society reserves the right to modify the program and content of the Human Insights Conference if the need arises without prior notice. This relates to any of the arrangements relating directly or indirectly to this event.
JOIN OUR MAILING LIST
Sign up to The Research Society's communications to stay informed with the latest news, training and must-have updates.
Copyright © 2023 The Research Society.