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Tiina Raikko

President of The Research Society

Tiina has spent over 27 years with blue chip organisations on both the agency and client side of research. She spent over 10 years in client service, most of that time with Yann Campbell Hoare Wheeler/Millward Brown, working across the government, consumer goods and services sectors. In 2003 she moved to Unilever where she was Director of Consumer Insight and Marketing Operations for Australasia before launching her own consultancy, Fuel, in 2009. Tiina has been a member of The Research Society since 1992, has spent many years on the conference committee - 2017 as co-chair, judged REAs and chaired RICA’s Client Advisory Board for 4 years. Tiina joined The Research Society Board in 2017 with the aim to work toward a successful merger with AMSRO. She is also keen to work with the Board to optimise value for members with a particular interest in building client and young researcher engagement with the society.

All Sessions by Tiina Raikko