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Sonny Sethi

Director, Global Research at Zip

Ever since I was a young researcher in 2004, I have enjoyed learning, educating, showcasing research, fuelling insights-led decision making - more recently in fast moving businesses in the tech space globally. As our esteemed Research Society enters into its 66th year, I am honoured to co-chair our 2022 Human Insights Conference - where 1000s of our industry’s professionals (across market, social, Cx, Ux, Ex, Analytics) come together to share their skills & knowledge, learn from each other, gain new perspectives, meet industry leaders face to face (yes, face to face, woohoo!!) and make ever-lasting connections. This year’s Conference agenda is packed with a broad range of topics including latest restech, trends, predicting behaviour, behavioural science and influencing C-suite decision making. This is one event you don’t want to miss - come join us, as we celebrate all things research!

All Sessions by Sonny Sethi

Co Chairs

Opening Discussion in the Round: Talking Tech

Welcome to the new Tech Stream at the Human Insights Conference. This opening session will open the discussion of us Tech professionals,. What are we using? And for what? What are we trialling? What are we excited about that is emerging? This discussion will be with the current tech users in the room. Be a part of the discussion! The insights from this session will be collected and released. We will also be discussing the pain points to narrow the areas for our Res-Tech Hackathon in Nov.

Panel Discussion: What are the Chief Product Officers currently planning for?

Welcome to our first panel discussion with Chief Product Officers, discussing the evolving role of CPOs in helping foster data-driven cultures and the impact it will have on the Insights Industry. Hitting topics like: What types of research they consume? What are their research needs and plans to spend with agencies vs in-house? What makes a good insights partner? What product challenges are facing their business and much more. This should be a good session for anyone that has ever dabbled with Product/Ux research or works with senior Product C-Suite stakeholders.

The Research Society Co Chair Welcome