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Jeremy Nicholas

Chief Marketing Officer | Telstra

Chief Marketing Officer for Australia's most valuable brand, Telstra. I lead Telstra's brand, media, sponsorship and marketing enablement across the entire company as well as all consumer and small business marketing and proposition development. The majority of the team are embedded in cross functional agile teams across the company. Others work in centralised centres of expertise or in our newly created in-house agency. I am also a board member of Australia's peak advertising body, AANA. Prior to Telstra I held global roles at payment giant, Visa based in San Francisco, California. As VP, Head of Global Product Marketing I led marketing for all Visa's products, emerging technologies and new products across North America and the world. As VP, Head of Global Football I led the company's sponsorship of 2014 FIFA World Cup in Brazil and was responsible for over 700 staff, creation, development and deployment of global marketing and advertising, relationships with the rights holder and implementation of all Visa’s payment technology and infrastructure into the 12 stadia in Brazil. Prior to Visa I was a strategist and leader for globally influential creative agencies in UK and Australia. I had a mix of both local and global scope in my roles, working not just on the world’s most recognized brands but also fast growing start-ups, winning numerous accolades at creative shows around the globe. Over my 25 years in business my passion for creative work and marketing communications has been balanced with broader based commercial experience. I was on the leadership team of a company that built and sold a business over 10 years. I’ve been a CEO and a member of the global leadership team of a publicly listed company. I’ve also been a board member of Sydney FC. I write, have dabbled in TV and have spoken at numerous industry events.

All Sessions by Jeremy Nicholas

CMO Discussion Panel - Where is the research/insights spend being directed now and in the planning of the next few years?